Petco's Facebook page. As is to be expected there is a bit of nasty comments about the rat, but surprising not much of the typical. Most of it is people who know nothing about rats presuming that the rat is stuffed or is a mouse, etc. So, in the end, hopefully, people will learn about how awesome pet rats actually are.
This does get me thinking that I should do this next year, but I must say this photo puts a very high bar to compete against.